Enabled by asset tagging, supply chain efficiency drives customer satisfaction

Enabled by asset tagging, supply chain efficiency drives customer satisfaction

Enhanced warehouse efficiency is essential to many processes, from in-house asset management to the delivery of goods. An organised warehouse is an efficient one, enabling streamlined day-to-day operations, unbroken workflows and the efficient product delivery customers expect.

A sound asset tagging scheme is the key to these processes. It’s the enforcement mechanism in an organised, fast-moving warehouse. Speedy warehouse workflows spark a memorable customer service experience. With each product quickly delivered after an easy ordering process, customer loyalty builds. Loyal customers are the holy grail of any business, particularly for small- to- medium-sized enterprises.

Brother can help your team create a sterling customer service experience from the moment an order is placed. The same set of tools and processes also ensure warehouse pickers can find and move goods and equipment quickly around the warehouse on demand, saving time and frustration.

A warehouse storeroom with two employees placing asset tags on equipment.
A sound asset tagging scheme is the key to enabling streamlined day-to-day operations

Accelerated expectations

Overnight turnaround times are becoming increasingly important to the emerging hordes of online consumers in Australia. While online retail was slowly but steadily becoming a factor in the marketplace, hundreds of thousands of Aussies began shopping exclusively online during the Covid-19 pandemic that shut down in-person stores across the world starting in March, 2020. These customers increasingly demand accurate and quick fulfilment of their orders.

The purchasing power of online shoppers can’t be ignored. A 2021 report from NAB estimates that Australians spent $44.2 billion on online retail in the 12 months leading up to December 2020, roughly 13% of all total retail spend, The Sydney Morning Herald reported. This is a 44% increase over the 12 months leading up to December 2019.

If small- to medium-sized enterprises are going to benefit from increased online shopping, they must be able to keep up with order fulfilment, says a report compiled by Australian marketing research firm Contevo.

Still additional consumer reports indicate that online customers are becoming more discerning, researching purchases carefully with a focus on quality and locally sourced products, says Bit Australia. Reading product reviews can be a big part of that research, and consumers who experience delayed deliveries or bad customer service can now easily leave negative reviews. Investing in basic systems like an asset tagging scheme is one way to help ensure your business creates a positive consumer experience.

A look at customer service benefits of asset tags from start to finish

Asset tagging and tracking can help meet consumer demand because organised warehouses reduce lead times, the amount of time it takes to fulfil a customer’s order. Before it reaches the consumer, every product must be located in the warehouse, packed, shipped and tracked. Asset tagging enables your staff to make it all happen — and fast. Barcodes and labels can also help reduce the human errors bound to occasionally happen.

Preventing costly, time-consuming errors such as a client receiving the wrong order is of great value. Such mistakes are a damaging issue in consumer-facing environments and only compounded further in a B2B environment where the error ripples across several businesses. Such mistakes necessitate a drawn-out returns process.

Tagging assets is a solution that enables a better equality inventory management scheme, preventing understocking which can delay deliveries and disappoint customers. Product expiry dates can also be tracked; if your business sells perishable goods, it can be wise to offer discounts ahead of expirations. Ordering necessary supplies is also easier with an asset tracking system in place warning managers of upcoming shortages.

Your asset tracking system will also allow you to anticipate surge times such as holidays and price your wares according to increased demand.

A worker with a Brother RJ portable printer with a barcode label being printed.
Barcodes and labels can also help reduce the human errors bound to occasionally happen

How a Brother labeller can help

Mobile label printers enable your warehouse team to make sure any item leaving your warehouse is properly labelled and shipped. Labels can be printed right in the warehouse and affixed to products as soon as they leave your packaging area.

A good system of asset tracking will allow you to position items in demand close to where staff are packaging and labelling goods for transport. Each moment saved assures a speedy delivery; unbroken workflows should be the goal of any warehouse. Your system of organisation will also make it easier to make sure you don’t run out of packaging supplies or labels themselves. After all, with no shipping label, your items can’t go into the post and your entire operation will grind to a halt.

Brother offers portable printers for all environments. Some of our portable Brother label makers are designed to be hand-held and easy for staff to carry across the warehouse. Able to print both barcodes and written words on the same labels, these are essential tools for both your warehouse pickers and the management team’s tracking ability. Affixing labels is often the first step in the customer’s tracking ability, too.

Brother also offers software solutions so warehouse staff can realise the benefits of reformatting labels on the warehouse floor as needed.

We love to talk workflows and work with you to imagine an asset tagging system that will allow you to take full advantage of the boom in online shopping. Contact us today so we can learn more about your needs.

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