Chances are, you’ve come across QR codes while shopping or out to eat and instantly knew to scan it with your smartphone. Known as a “quick response” code, these small black-and-white symbols are a compact and environmentally friendly way to easily share data with users on-the-go.

While the software has been available for years, the paper-free and technology-agnostic nature of QR codes has made them especially popular in recent years as means for companies to save costs and minimise waste when communicating with their consumers.

How can I make a QR code?

Ready to make your own QR code? The first step is to decide what it is you’ll want to share with your users. Having a URL to lead them to or information to share is a critical component to consider, as without a destination, your code will be pointless.

Once you have created a landing page and selected the data you would like to push to your consumers, it’s time to create your QR code using the technology provider of your choice. While the black-and-white square is the most common type you’ll see, many solutions on the market allow you to customise your code in the shape of your logo, allowing you to utilise various colours and other branding effects to further personalise the link.

For small and medium-sized businesses looking to invest in QR codes as an extension of their marketing campaigns, partnering with a print solution provider can help to maximise the effect of the technology. Brother’s P-Touch Editor Software, available for free with Brother Label Printers, enables users to not only print in bulk straight from their databases but to also create fade-resistant labels from scratch or utilise an array of templates. Maximise the impact of your campaigns without the risk that your content will not stand the test of time.

What is a QR code and why do you need one?

Today, the contact-free method of sharing information is more relevant than ever and is rapidly gaining in popularity in the face of COVID-19 restrictions. Smartphones are now built with the technology to instantly recognise and read QR codes. Consumers can easily access information such as restaurant menus without ever having to engage with a staff member. ABC found that the codes have even eased contact tracing, as customers can easily check-in with their mobile devices, removing the hassle of manually logging information.

While they serve as an essential component of a contactless business, QR codes can now go far beyond just sharing data. The black-and-white boxes can help to promote consumer engagement, enabling businesses to instantly direct customers to a landing page or social media site without requiring them to navigate there by typing in the URL on their own.

For print media, QR codes can even provide powerful insights into the success of a marketing campaign using a traditional ad. Companies can now access important metrics such as how many consumers actually scanned the content, allowing them to measure the impact of ads in real-time.

What information can you store in a QR code?

While the barcodes you see on items in the store utilise a comparable technology to QR codes, they can only contain around 20 characters — their more complex alternative can contain around 7,000.

This feature is what sets the codes apart from other similar technologies. The storage space can accommodate just about any content one would typically share online. QR codes are often used to push users to URLs, but can also send contact data such as a phone number, email address or even a geolocation.

Some companies may be hesitant to utilise QR codes in their marketing campaigns for fear that the data will become outdated or irrelevant weeks or even just days after being shared. While a static QR code will only send users to a permanent, fixed link, dynamic QR codes will allow the owners to actively change the set destination. In addition to reducing printing costs over time, dynamic QR codes allow marketers to adjust and adapt ads to the levels of engagement they are receiving. This means ads that are not doing as well as expected can be updated to reflect performance data at little to no additional cost.

If you’re interested in incorporating a QR code into your next campaign to further your business objectives, request a demo with Brother today to learn more about your options.


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